How Ascent Reshapes the Customer Experience

Customer Experience is Key to Your Success

In today’s on-demand market, the customer experience is as important as the products sold. Salesforce’s 2019 State Service Report found that as much as 80% of customers surveyed see their buying experience as a crucial deciding factor on whether or not they will return to any particular store. As a matter of fact, 86% of customers report being willing to pay extra for better customer service. Unlike brick-and-mortar stores, online stores cannot provide a physical customer experience, further increasing the need for a seamless online shopping experience since this may be the only differentiator between competing digital stores. Simply put, providing superior customer experience is no longer a luxury but a crucial necessity.

Developing customer-centric strategies with purpose-built resources, Ascent Solutions equips both online and brick-and-mortar stores with the tools needed to retain customers while crafting an experience that goes beyond the four walls.

Creating Better Customer Experiences with Salesforce and Zebra Technologies

When it comes to enhancing the customer experience, small changes still deliver great impacts. For example, studies show that merely raising customer retention rates by 5% can increase profits by as much as 95%. As a native Salesforce application, Ascent Solutions provides greater visibility and speed that grows alongside market trends. Using enterprise-grade technology from leading manufacturers like Zebra Technologies, companies enhance the customer experience with:

• Greater Stock Transparency. Surprise out-of-stocks break the customer’s trust, hindering the overall experience. As a cloud-based platform, Ascent allows workers to manage inventory in real-time, giving customers real-time visibility as to what is in stock.
  
• Faster Order Fulfillment. More of today’s customers expect same-day to three-day shipping, and a wrongly-shipped order can cost more than just the return fees. With the help of enterprise handheld computers such as Zebra’s TC57, inventory moves faster through the supply chain as data is captured and shared seamlessly through a user-friendly interface, efficient in and out of the warehouse.
  
• Affordable Adaptability. As the market changes, so does the fate of department stores. Growth in secondhand markets, which includes rentals and resales, are on the rise. Built for the circular economy, Ascent Solutions easily accommodates reverse logistics into rugged hardware, preparing your workflow for new changes as needed.